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Eaton introduces MarketPro stock program to streamline access to its top lighting solutions for electrical distributors


PEACHTREE CITY, Ga. … Power management company Eaton today announced the launch of MarketPro, a distributor stock program and intuitive digital portal designed to keep Eaton’s most popular lighting and controls products for residential, commercial and industrial applications readily available. MarketPro simplifies the lighting stock order process and creates a go-to destination for electrical distributors to build, download and share in-stock SKU listings quickly and easily, while taking advantage of value-add program benefits. The Eaton MarketPro portal allows distributors to quickly access more than 250 of Eaton’s latest innovations and core product portfolios, including Halo, Lumark, Metalux, Sure-Lites and Greengate. Distributors can explore Eaton’s product offerings, view product details and build a custom digital catalogue that they can edit, update and export to add the products to their own e-commerce websites. “Customers’ lighting needs are continuously evolving, and the available products and controls to meet those needs are changing rapidly as well,” said Joe Melchiors, vice president, sales, Eaton’s Lighting Division. “Distributors need a place to quickly find and deliver the latest solutions to satisfy their customers’ lighting applications. We designed the Eaton MarketPro program to simplify the lighting stock order process for distributors across the country.” As part of the launch, now through December 2018 distributors are eligible for pre-paid freight on all MarketPro SKU stock reorders with no minimum order requirements. Distributors that place a qualifying MarketPro stock order are automatically enrolled in the program. Eaton delivers an industry-leading portfolio of innovative solutions for connected buildings, homes and communities, including reliable indoor and outdoor smart lighting and control solutions specifically designed to simplify lighting, increase energy efficiency and leverage data insights to meet customers’ unique needs. Eaton lighting solutions serve a wide range of customers, including architects, engineers, electrical distributors, and contractors in the commercial, industrial, retail, institutional, residential, utility and other markets. Eaton’s electrical business is a global leader with expertise in power distribution and circuit protection; backup power protection; control and automation; lighting and security; structural solutions and wiring devices; solutions for harsh and hazardous environments; and engineering services. Eaton is positioned through its global solutions to answer today’s most critical electrical power management challenges. Eaton is a power management company with 2017 sales of $20.4 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries.