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|Eaton and Electrical Safety Foundation International Collaborate to Build Awareness of Counterfeit Electrical Product Dangers|
|Posted: Wed May 01, 2013 02:36:01 PM|
May 1, 2013 -- Eaton today announced it is collaborating with Electrical Safety Foundation International (ESFI) to spearhead a public awareness campaign focused on the dangers of counterfeit electrical products that can cause life-threatening disasters and result in lost productivity for customers and legitimate manufacturers.
The effort will focus on the danger of counterfeit electrical products as part of a broader outreach effort during National Electrical Safety Month this May. Eaton is continuing its effort to educate key audiences about counterfeit products and the dangers they pose in residential and industrial settings as well as their adverse economic impact.
“We applaud Eaton for taking a leadership role in educating the public about the dangerous counterfeit electrical products that make their way into our homes, businesses, and public institutions every day,” said Brett Brenner, president, ESFI. “Education about this important issue can save lives and prevent injuries and property damage.”
Eaton and ESFI will collaborate on a social media campaign to share electrical safety tips and facts, including tips from Eaton’s new “I Didn’t Know” awareness campaign on the dangers of counterfeit electrical products, focusing on how to avoid and identify such products. Follow the conversation on Twitter using #anticounterfeit.
ESFI will also share tips from its campaign, “Electrical Safety for All Ages,” which takes a multigenerational approach to electrical safety by encouraging families to work together to identify and correct potential home fire hazards. For ESFI’s complete collection of National Safety Month resources, visit www.esfi.org/NESM.
“Eaton is committed to anti-counterfeiting technologies and programs. We are striving to protect our customers from counterfeits that exist in the new global economy,” said Tom Grace, brand protection manager, Eaton’s Electrical Sector Americas. “All forms of counterfeiting are unacceptable, but electrical product counterfeiting has dangerous implications for industry and the public.”
The Electrical Safety Foundation International (ESFI) sponsors National Electrical Safety Month each May to increase public awareness of the electrical hazards around us at home, work, school, and play. ESFI’s previous anti-counterfeiting efforts include Buyer Beware, a national public awareness campaign and the DVD feature, “Counterfeits Can Kill.” ESFI is a 501(c)(3) non-profit organization dedicated exclusively to promoting electrical safety.